New Chapterr is a homegrown, female-led brand that employs and supports local artisans to create no-waste, sustainable clothing from natural materials. The founder, Simran, started New Chapterr because she was tired of buying clothes from the same 3 brands all the time. A working woman, she needed clothes that were professional but didn’t resemble funeral clothes! With her love for boho clothing and natural fabrics, and her dislike of polyester and its cousin fabrics, she faced a problem with compromising fabric for styles or styles for fabrics. The solution? New Chapterr–where style, fabric as well as ethical production are never compromised.
All her life people loved how she styled them, herself or anything she created with the local master ji or artisans around her. Every conversation for her would end with,“Sim you should start your own brand!” And she did.
30 years, many travels and illuminating interactions later…it was time for a new chapterr of her life- a time to use her experiences as a vision for her art. This strong adherence to her artistic values is reflected in her very first collection of New Chapterr– a cotton mull fabric intricately woven with thread to create the Folklore story as an Ode to the Mara tribe of Masai Mara. So she began to create clothes for who she calls ‘The NC Woman.’